FREE collection of business phrases, words, and idioms!


Even if you have more and more opportunities to use English at work or in your private life, have you ever felt that the conversation wasn't exciting when you were talking while thinking, "What should I say in this case?" ?? For example, self-introduction in English. “Jackson-san, nice to meet you. My name is…” (Jackson, Sun, Nice Toe, Me Chu. My, Name, Is…)

It is difficult to shorten the distance of communication when you speak in katakana English.

One of the effective ways to learn English when you want to overcome such problems is to "learn English phrases in conversation example sentences". As in the case of Japanese, we can see that the flow of conversation is important for communication in English.

At the same time, if you can control the meanings, synonyms, and pronunciations of words and idioms that appear in example sentences, you will be able to improve your English expression in the future.

Therefore, in this entry, we will introduce English phrases used in various business scenes, along with explanations of word meanings and synonyms!

The story of this time is that the main character, Masaki Saito, is working for a global automobile manufacturer and has decided to move to the marketing department he wanted. Learn English from four scenes, from telling a close friend about your transfer decision, greeting a new boss to his new boss, and working on a marketing job with a new colleague.

<Table of Contents>

Business scene where you can learn English phrases

  1. Decision on personnel changes

  2. Introducing yourself to your new boss

  3. Customer value analysis

  4. market segmentation


[Business scene where you can learn English phrases 1] Decision on personnel changes

When talking about personnel changes, we talk about the transfer destination, the wishes of the person, old and new colleagues and salaries. Here, let's look at an example sentence with the setting to tell the girlfriend that you have been transferred.

You texted you had good news! What is it?

You emailed me the good news! What?

I have been promoted to the marketing department!

I was promoted to the marketing department!

That’s fantastic! How long did you work in the sales department?

You did it! How long have you been in the sales department?

I worked in five years in sales.

You worked in the sales department for 5 years.

You deserved a promotion! Why are you so excited about this new job?

It's natural for you to be promoted! But why are you so excited about your new job?

I’m excited about the new job because it will be a greater challenge.

I'm excited about my new job because I think it's going to be a challenge.

How does your previous job compare to your new role regarding responsibility?

How do you compare your previous job with your new mission in terms of responsibility?

The role has more responsibility than my previous job.

The new mission is more responsible than the previous one.

How do you feel about leaving your colleagues in sales?

What do you think about leaving your sales colleagues?

I will miss my old colleagues, but I’m looking forward to meeting my co-workers.

You'll miss your former colleagues. But I'm looking forward to meeting new colleagues.

More responsibility means more money. I hope you will get paid more!

Greater responsibilities mean higher rewards. I'm hoping your rewards will go up!

I will get a salary increase with my new job.

I think you'll get a salary increase in your new job.

I guess more responsibility also means you’ll work longer hours. What about our holiday time together?

I wonder if increasing responsibility means working longer than ever before. Is it possible to take a vacation together?

I will get 3 extra days holiday per year.

You can take three more days off in a year.

I love it! I’m so proud of you!

Not the best! You are really amazing!

Vocabulary [words and idioms]

promote [prəmóut] [Dynamic] Promote. [Category] advance; raise; encourage ▷ promotion [name] promotion, promotion.

marketing [mάːrkitiŋ] [Name] Marketing. [Category] business; understanding; delivering

department [dipάːrtmənt] [name] department, department, field. [class] branch; division; area; domain

deserve [dizə ́ːrv] [Dynamic] Suitable and worthy. [Category] be worthy of; earn; merit; warrant

sale [séil] [name] sale, transaction. [Category] selling; disposal; deal; transaction; trade ▷ sales [form] for sale.

be excited about… I'm excited and excited. [Category] thrilled with; agitated about

Compare [kəmpέər] [Dynamic]… and comparable. [Category] liken; contrast; be as good as

previous [príːviəs] [Shape] Before, before. [Category] foregoing; anteceding; antecedent

regarding [rigάːrdiŋ] [Before] Regarding…, in terms of…. [Category] concerning; as regards; respecting

responsibility [rɪspὰnsəbíləti] [name] responsibility, blame. [class] authority; duty; blame; liability

colleague [kάliːg] [name] Colleagues, colleagues. [Category] associate; co-worker; partner; teammate

look forward to look forward to it, expect it. [Category] await with pleasure; anticipate

salary [sǽləri] [Name] Salary, salary. [Category] pay; earnings; stipend; remuneration; compensation;

[Business scene 2 where you can learn English phrases] Introduce yourself to your new boss

When introducing yourself to someone you meet for the first time, you often say hello by giving your name and then talk about your work history. Also, if you can respond well to the other person's questions rather than simply responding, you will be given a positive impression. In the second scene, I went to the marketing department of the new company for the first time to say hello to my new boss.

Hello, Mr. Brown. I’m Masaki Saitoh. It’s a great pleasure to meet you!

Hello, Mr. Brown. My name is Masaki Saito. I am very happy to meet you!

Masaki, nice to meet you! I’m excited to meet a new member of my marketing team! How long have you been with the company?

Masaki, nice to meet you! I'm excited to meet new members of the marketing team! How long have you been working for this company?

I have worked at the company for 5 years.

I have been working for this company for 5 years.

What department were you in before?

Which department did you use before?

I used to work in the sales department before I moved to marketing.

Before moving to the marketing department, I worked in the sales department.

How does coming from sales help you with marketing?

How do you think being in sales will help your marketing business?

I think my experience in selling cars will be very useful in my new role here in marketing.

I think my car sales experience will be very helpful for my new marketing mission here.

Why do you think that?

Why do you think so.

Because I have a good understanding of consumer behavior.

That's because I have a good understanding of consumer behavior.

You talk a good game, and I like that. What sort of impression do you think I should be getting from our chat today?

Good thing, I like it. What impression do you think I have from this conversation today?

You should be getting a favorable impression!

I think you had a positive impression!

Well, it’s working! I definitely have a favorable impression of you now!

Well, it's working! Certainly I have a positive impression on you right now!

Vocabulary [words and idioms]

help someone with….

consumer [kənsjúːmər] [name] consumer, buyer. [Class] customer; user; purchaser; buyer

behavior [bihéivjər] [name] action, attitude, role. [Class] conduct; bearing; action; working

talk a good game Say good things. [Category] make a good speech; speak impressively

impression [impréʃən] [name] Feeling, impression, influence. [Category] feeling; opinion; impact

chat [tʃǽt] [Name] Chat, chat. [Category] talk; conversation; gossip; chatter

favorable [féivərəbl] [Shape] Friendly, approving, beneficial. [Category] positive; approving; beneficial

definitely [défənətli] [Shape] Certainly, obviously. [Category] certainly; unquestionably; clearly

[Business scene 3 where you can learn English phrases] Customer value analysis

Masaki Saito, who was transferred to the marketing department, is discussing "what the customer values" with his colleagues. Here, let's look at an example sentence that is often used in general marketing work.

Hey, what are you thinking about?

Hi, what are you thinking about?

I’m thinking about new ways to market our company’s car.

I'm thinking of a new way to bring our company's car to market.

Great topic. What do you think buying a car is to a consumer?

It's a wonderful theme. What do you think it means for a customer to buy a car?

I think buying a new car is a huge decision for a customer.

I think buying a new car is a big decision for our customers.

I agree. But why do you think it’s such a big decision?

I agree. But why do you think it's such a big decision?

Because cars are the second biggest items he buys in his life after his house.

Cars are the second biggest purchase in my life after home.

Make sense. So what do consumers value in their cars? Top three things.

So that's it. So what do you think consumers value a car? Please give me three.

The key things are reliability, fuel economy, and what it looks like.

What matters is reliability, fuel economy, and appearance.

That’s two things we agree on. What do you think is the number one thing consumers care about most?

The two have the same opinion as me. What do you think consumers value most?

I think the number one thing consumers value is what their car looks like.

I think the most important thing for consumers is the appearance of the car.

If they care about that most, what if we just show pretty pictures of the car when marketing it to consumers?

If consumers value the look of their car the most, why not show them a cool image when they put it on the market?

I like that idea.

I think that's a good idea.

Great! Let’s talk about it more after lunch!

Alright! Let's talk more about it after lunch!

Vocabulary [words and idioms]

huge [hjúːdʒ] [Shape] Huge, huge. [Category] enormous; vast; massive; tremendous

decision [disíʒən] [noun] decision, decision. [Class] resolution; conclusion; determination; verdict ▷ decision making meaning decision.

make sense Understandable, reasonable. [Category] be intelligible; be reasonable; be justifiable

value [vǽljuː] [Dynamic] Evaluate and respect. [Category] apply; estimate; estimate; appreciate

reliability [rilàiəbíləti] [name] Reliability. [Category] dependability; trustworthiness

fuel [fjúːəl] [Name] Fuel, nutrition. [Category] power source; nourishment

economy [ikάnəmi] [name] Savings, economy. [Category] thrift; frugality; prudence; wealth

agree on… I agree. [Category] concur on; be in accord on; see eye to eye about

[Business scene 4 where you can learn English phrases] Market segmentation

In marketing, classifying the different customers we face into groups with the same needs and characteristics is called "market segmentation". Here, let's take a look at a scene where we discuss with colleagues about the fragmentation of customers in the automobile market.

Can we have a quick talk about car marketing?

Can you tell us a little bit about car marketing?

Yes, that would be fine.

Yes, I understand.

What did your experience in sales teach you about who buys cars?

What did your sales experience tell you about car buyers?

My experience in sales taught me that car buyers usually fall into one of several categories.

My sales experience has taught me that car buyers usually fall into several categories.

Interesting. What sort of categories are there?

It's interesting. What are the categories?

For example there are fashion conscious buyers, upwardly mobile buyers, or family buyers.

For example, there are categories such as fashion-oriented, mobility-oriented, and family-oriented.

What is the difference between each type of buyers?

What is the difference between each type of buyer?

Each type of buyers has a different personality.

Each type of purchaser has a different personality.

So what does that means when they choose a car to buy?

So what does that mean when choosing a car to buy?

They will choose different types of cars.

They will choose a different type of car.

That makes sense. Then how should the company treat the different types of buyers?

I'm convinced. So how should our company treat different types of buyers?

When marketing the cars, it is important for the company to adapt its advertising to suit each type of buyer.

When marketing a car to the market, it's important to adapt your ads to each type of buyer.

In other words, a company should change its advertising to suit different types of buyers. What else does a company needs to be successful?

So companies should adapt their ads to different types of buyers. What else do companies need to succeed?

A company needs a car brand for each type of buyer.

Companies need to offer different car brands for each type of buyer.

I think I understand. And I’m certainly glad you joined the marketing team!

I feel like I understand. I'm really happy that you joined the marketing team!

Vocabulary [words and idioms]

It is classified as fall into… and suddenly becomes…. [Category] belong in; go down quickly into

several [sévərəl] [Shape] Some, individual. [Category] some; prospect; separate and distinctive

category [kǽtəgɔ̀ːri] Category, department. [Class] classification; division; bracket

conscious [kάnʃəs] [Shape] It seems to be conscious and intentional. [Category] aware; cognizant; deliverate upwardly mobile Socially and economically mobile, upward-oriented, promising in the future.

Personality [pə̀ːrsənǽləti] [name] character, charm, famous. [Class] disposition; charisma; celebrity

adapt [ədǽpt] [Dynamic] Adapt, adapt, adapt. [Category] modify; amend; accommodate

advertising [ǽdvərtàiziŋ] [Name] Announcement activities. [Class] publicizing; announcing; promoting

in other words In other words, [Kind] that is to say; to put it differently.

Let's learn "usable" English for each situation

I have introduced English phrases and important vocabulary that are often used in the business scene with example sentences. How was it?

If you know the English conversation for each situation in advance, you will be able to speak calmly even in the actual situation. However, in general English conversation lessons, what you are taught is limited by your own experience and the experience of the instructor, and it may not fit the situation you want to learn.

The English conversation app "TerraTalk" was developed to solve such problems. If you are an app partner, you can take lessons that suit your individual needs without reservation. The above English example sentences are basically from TerraTalk teaching materials, so you can see how the conversation lessons of the app progress.

Don't worry if you're thinking, "Is English conversation with the app a little hurdle?" By listening to the conversation sample, you can check in advance what you should say, and you can check the English you spoke in real time. Above all, it's not embarrassing to make a mistake, so feel free to start your lesson!

You can also prepare English words used in conversation lessons with a drill. Not only can you learn the meaning, but you can also practice pronunciation and listening, which will help you to make your conversation lessons successful.

Start learning with "English phrases that can be used in limited situations". If you increase the number of situations little by little, you will be able to acquire "usable" English in various situations.